Amazon, in what it described as a “difficult decision,” is winding down Kindle Vella and shutting it down completely in February 2025. When the company launched the serialized story platform in 2021, it said Vella was a way for readers to discover new fictional stories and a new way for authors to earn from the Kindle Direct Publishing service. But it hasn’t caught on as it had hoped, Amazon explains on its website, and it has decided to throw in the towel three years after Vella’s debut.
Authors can only publish stories on Vella until December 4, which is also the last day readers can purchase tokens. While readers will no longer be able to purchase tokens after that, they can continue using those tokens to unlock episodes until the program closes in February. The good news for those who’ve been following specific authors or stories on Vella is that they won’t lose their access to whatever episodes they’ve already unlocked even after the platform shuts down. They can always read the stories they’ve purchased in their library in the Kindle app for iOS and Android, though they can no longer open them on the web. Any token they don’t use by February will be refunded.
Responses to Vella have been pretty lukewarm since it became available. Some authors liked the fact that they could use it to earn money from unfinished stories, while some readers said they’d prefer getting a whole book instead of paying for installments. Personally, as someone who follows a lot of indie authors, I only know of one who publishes on Vella and very, very few readers who actually use it. Amazon tried drumming up interest earlier this year by making the first ten episodes of a story, instead of just three, available to readers for free. The company has also tried keeping authors on the platform by giving away bonuses, but its strategies probably didn’t work enough to make it consider keeping Vella around longer.
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